Don't Allow Branding - Go Generic

When people say they are “waking up,” what does that actually mean? For a long time I used to think it meant seeing truth. It meant realizing media is just propaganda pushers. I thought uncovering [and accepting] hidden events behind the headlines was the moment of awakening, but over time I’ve come to realize that waking up means goes much deeper than that. 

The real realization is seeing how our perception of reality is shaped. Media, politics, and entertainment don’t just inform us, they condition us. Everything in our environment has come together to create the greatest social experiment where entire populations are steered, and emotionally manipulated through messaging and repetition. We like to think we’re independent thinkers, but in reality we simply reflections of the narratives we consume every day.

Algorithms track what we watch and what we react to so we stay constantly engaged and enraged. Even the political reality show is more obvious. When Trump says someone looks like they came “straight out of central casting,” he’s referencing something real and isn't lying. Central Casting is an actual company in Hollywood that supplies background actors for films and television. Their job is to find people who visually reads as a cop, a judge, a soldier, a protester to sell the story. 

We are consumers first, citizens second.  We are viewed as cattle in a system for our money,  attention, labor and even to fight their wars. To make it more blatant, when we proudly wear brand names we are marketed to buy, we’re doing what ranchers have done to cattle for centuries. We’re marking ourselves (branding) with the symbols of the systems that profit from us.

We have to live in this world, but we don't have to be used as a product. One small act of resistance is refusing the branding and turning off the media that is stoking constant emotional responses.  The moment you stop feeding the spell, it starts to lose its power.

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